Best Time to Post on Instagram

If you want to make your brand’s posts and content significantly impact Instagram, you need to consider the best times to post on Instagram. Unfortunately, no single formula allows you to find out the correct posting time, but there are methods to find out when your target audience is browsing the social network. super viral

If you wonder what time is best to post on Instagram, you should know that the Instagram algorithm positions not only recent content but also the one that generates the most interaction.

Suppose you want to promote a better classification of your content. In that case, it is essential that you know your target audience in depth and carry out a detailed analysis of the statistics provided by the social network to find out the best publication times.

According to Instagram, the order of posts in users’ feeds will be based on how likely they are to be interested in the standings, their relationships with the accounts they follow, and the timeliness of the posts.

That is why if you want to optimize the publication of your content to the maximum, in this article, you will find all the necessary information so that you can share your post at the best times, generate interaction and attract users and potential clients to your account.

What to consider before posting on Instagram?

Before talking about hours or how to locate the best time to post on Instagram, we leave you with certain aspects that you should keep in mind. As we mentioned in the previous point, knowing information about your audience is essential.

The demographics of your target follower matter as well as the best time to post on Instagram

People who work the typical 9 to 5 job might be more likely to check Instagram in the morning, while college students who stay out late might be more active at night. Identifying your target audience can be a first step in finding out what time of day they like to check Instagram.

Time zone differences

If you have followers or a target audience from around the world, posting at specific times of the day may achieve different results than followers who mainly live around the same time zone.

Consider a scenario in which the majority of your followers are from North America and are located in standard time zones there. In that case, you might start experimenting with posting to Instagram around 7 am and another around 9 pm.

Engagement that you have noticed

Be sure to pay close attention to any spike in engagement when posting at certain times of the day. The actions of your followers ultimately matter, regardless of what the studies or the experts say about the best times and days to post.

How to See the best time to post on Instagram?

It’s a given that different audiences will be active at other times and in different time zones, so it’s essential to find your best individual time to post on Instagram.

That is why we want to leave you specific guidelines so that you can find out for yourself. Don’t forget to let us know how things worked out on social media!

Find your best time zones

Regarding the best time to post on Instagram, it is essential to consider time zones. 9:00 am may be one of the most popular times to post on Instagram, but you should post at a time in Venezuela that is 9:00 in Europe.

Researching your audience using Instagram’s built-in analytics tool is the greatest way to determine the optimum time to post on Instagram. Instagram Insights gives marketers everything they could ask for: you can see where your followers are located, their gender, their age, and most importantly, when they are most active on Instagram. Not only is this information beneficial for marketers to understand their audience, but it also gives you a better idea of ​​which time zones to post to reach the most followers.

Therefore, Insights makes it easy to find the best time to post on Instagram because it shows the most popular days and times that your followers are using Instagram.

Experiment with these schedules

You will know precisely what works best once you experiment and track engagement results. Again, it all depends on your target audience and your use of Instagram to connect with your followers. You can begin by experimenting with the following time intervals for posting on Instagram:

Mornings, 7:00 am – 9:00 am:

The morning hours are an excellent time to post because everyone is waking up. Most people can’t resist checking their phones to see what they missed in their sleep. After 9:00 am, however, you may see a drop in engagement due to work or school hours.

Noon, 11:00 a.m. – 2:00 p.m.:

People typically have some free time around midday to do whatever they want, which frequently includes checking social media.

Afternoons, 5:00 pm – 7:00 pm:

After school and work, people have the opportunity to relax. Users can start checking their phones in traffic or in front of the TV right before dinner time. Remember that posting at 6:00 pm, when many people return home, may not be the best time. Instead, consider posting at 5:00 pm or 7:00 pm.

What should you post on Instagram?

It cannot be denied that quality content is the flag of all social platforms, blogs, etc. That is, we must always strive to write for the people.

However, we must recognize that algorithms are vital in doubling our engagement and reach.

So, in addition to mastering what we’ve already been talking about, you need to be aware of some of the latest Instagram updates.

chat stickers 

An elementary but powerful feature because it consists of adding the chat tag to your story, while your followers can request to join the direct chat using the title. It is up to the account owner to accept or not the request to join the conversation.

It is not an option that establishes a before and after. But it makes a difference in being more human, close, and honest with the followers.

Ads in the « Explore » section

Instagram has done us a huge favor by adding ads in the previous section. Users go to this section to discover new information and accounts they can follow. When they click on a post, the Instagram algorithm offers a similar compilation of information that the user might be interested in.

In addition to appearing in the user’s feed regularly, we can also be in the feed suggested by Instagram from the Explore section—a well-thought-out resource for the platform for those of us who want to conquer ground.


Instagram Reels allow you to create fun videos, edit them into 15-second clips, and add space effects. Unlike other posts like stories or feed posts, Reels are displayed publicly in the Explore section, making them a valuable opportunity to increase your account’s visibility and reach.

Instagram shopping

Instagram Shopping is a tool that allows business accounts to add price tags to the photos they post. This will enable users to buy what they are looking at in the publication on the spot and through a straightforward purchase process.

Lives or live broadcasts

Through the function of Rooms for Lives, you can broadcast live, simultaneously with up to 3 other people, improving the experience since, until very recently, it was only possible to publish with another person together.

Through simultaneous transmission, a wide variety of content can be generated: talk shows, impromptu sessions with artists, question sessions, and interactive tutorials, among other options.

Videos on IGTV

IGTV is a tool that works like a television channel integrated into a social network. There, users can consume audiovisual content and post videos of up to 1 hour. The videos are not temporary like the stories but remain in the accounts.

Featured Story Collections

Featured Story Collections allow you to pin content you’ve posted to stories to the top of your feed so they’re accessible to your followers.

It is a practical tool that allows you, for example, to create collections of products, advice, relevant information, catalogs, etc.

Posts as stories and vice versa

Instagram allows posting to stories, account feed posts, and vice versa, assigning levels to the feed. This strategy will enable you to boost your publications and direct traffic to your account.

Add music, effects, and filters to your stories.

Instagram has integrated various tools to create creative, original, engaging content. Among them is the possibility of adding music to the stories from the “Music” sticker. You can choose the 15-second excerpt you prefer from the song.

Other effects and functions available for story creation are:

  • Boomerang: Visual effect that loops video back and forth.
  • 3D filters:  Instagram has a free gallery of 3d impacts that you can use to record your story.
  • Superzoom: allows you to record videos with various sound effects easily.
  • Multi-capture: this will enable you to take different photos and publish them all simultaneously.

Instagram Story Ads

If you want to use stories to make ads for your brand, you can do that too. Ads in stories are available to all businesses. To use this tool, it is necessary to have a Facebook Ads account and a fan page connected to your Instagram profile. 


In conclusion, you should investigate the correct times and strategies for you, but you can also experiment until you find the best time to post on Instagram.

So far, we have come up with the information about “Best Time to Post on Instagram” We hope it has been helpful to you. Remember that at GenWords, we are experts in digital marketing and advice» Contact us for more information and follow us on social networks so you don’t miss out on the news. Also, you can leave us a comment to let us know your opinion on this particular topic.


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