You think you know Instagram. After all, you’ve been scrolling through the app for years, liking photos of your friends’ brunches and puppies. But a whole world of Instagram stats and facts will shock you. Shocking Instagram Statistics, Did you know Instagram has over 1 billion monthly active users? That’s nearly one-seventh of the world’s population.
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If you’re still not impressed, get this – the average millennial checks Instagram over eight times daily, spending almost 2 hours on the app daily. Whether you’re addicted to Instagram or barely use it, these surprising stats prove just how huge Instagram has become. Ready to have your mind blown? Here are the most shocking Instagram statistics you need to know.
How Many People Use Instagram?
Instagram is one of the most extensive social networks, with over 1 billion monthly active users. That’s a lot of people sharing photos and connecting with friends!
- They’re scrolling through their feed, liking posts, and sharing stories.
- The majority of users – 63% – are under age of 35. Instagram taps into what younger generations are interested in and how they like to connect.
- Instagram is global. The largest age groups are 18-24 and 25-34, no matter where you are.
- Instagram has an even split between men and women. So no matter who you are, there’s something – and someone – for you on Instagram.
With huge numbers and a young, engaged audience, Instagram is an important network. Whether you want to build your brand, connect with friends, or grow your business, Instagram offers many opportunities. The possibilities are endless when you have over 1 billion potential new friends and followers!
How Much Time Do People Spend on Instagram?
According to Instagram’s research, the average user spends 53 minutes daily on the app. That’s nearly an hour of your day spent scrolling and liking photos!
- Teenagers are the most active, spending up to 32% of their waking hours using Instagram. No wonder #FOMO (fear of missing out) is typical for that age group.
- Instagram Stories are hugely popular and keep people engaged for longer. Over 500 million accounts use Stories daily, with each Story viewed an average of 3 times.
- Hashtags and influencers also keep us scrolling for more. The most popular hashtags have millions of posts, while top influencers can make big bucks by keeping their followers engaged.
The more time you spend on Instagram, the more data they collect about you and your interests. Then they turn around and use that data to keep you coming back repeatedly. It’s an intelligent strategy, Shocking Instagram Statistics, but try limiting how much of your day you dedicate to the gram for your time and sanity. Your FOMO will fade, and you’ll gain hours to spend living your actual life!
How Many Photos Are Shared on Instagram?
Instagram is the most popular photo-sharing app, with over 1 billion monthly active users. How many photos are shared on Instagram every day? The numbers are staggering.
Over 100 Million Photos Daily
Instagram reported that 95 million photos and videos were shared on average daily in 2021. With the growth of Stories and video posts, that number has likely surpassed 100 million. The volume of content uploaded daily is why Instagram rolled out options like Stories that disappear after 24 hours and algorithms to help sort through the flood of posts.
Still, with billions of photos shared each month, it can be easy for your posts to get lost in the shuffle. Using relevant hashtags, tagging your location, posting at optimal times based on your audience, and engaging with others are a few ways to increase the visibility of your photos. Instagram’s sheer scale reinforces why creating high-quality, eye-catching visuals and building an engaged following is essential to stand out.
The massive amount of sharing on Instagram is a double-edged sword. So much content provides inspiration and entertainment but can also make some users feel inadequate in comparison. Shocking Instagram Statistics, As with many social networks, you must curate who you follow to support your well-being. But when used constructively, Instagram’s colossal volume of captivating photos can connect, educate and bring positivity to many lives.
How Much Engagement and Interaction Happens on Instagram?
Engagement is massive on Instagram
With over 4.5 billion likes and 97 million daily posts, Instagram sees massive engagement and interaction.
- On average, Instagram users spend 53 minutes per day on the platform.
- Instagram Stories see 500 million accounts interacting with them daily.
- Instagram Live videos get 3.5 billion views per month.
- IGTV, Instagram’s long-form video channel, receives over 2 billion monthly views.
The colossal volume of engagement and interaction on Instagram makes it an attractive place for influencers, brands, and regular users. The platform’s focus on visual sharing, hashtagging, geotagging, and stories allows for a highly social experience where users can connect meaningfully.
With numbers like these, it’s no wonder why Instagram has become the social network of choice for younger generations and such an influential force in social media marketing. The platform shows no signs of slowing down, so brands and influencers should take advantage of all the opportunities for engagement and interaction Instagram has to offer.
How Much Money Do Influencers Make on Instagram?
Influencers with large followings on Instagram can make good money through brand sponsorships and collaborations. According to a study by Hopper HQ, nano-influencers (10,000 to 50,000 followers) make an average of $10,000 per post. Micro-influencers (50,000 to 500,000 followers) earn about $40,000 per post, while macro-influencers (500,000 to 5 million followers) make $60,000 per sponsored post.
How do influencers earn money?
Influencers earn money in a few ways:
- Brand sponsorships: When a brand pays an influencer to promote their product or service to their followers. This could be an Instagram post, Story, or video featuring the brand.
- Affiliate marketing: Influencers earn a commission for promoting products they genuinely like and recommend to their followers. People who purchase through their affiliate link receive a percentage of the sale.
- Product placement: Some influencers have opportunities to feature products in their Instagram photos and videos. They earn money for subtly including the products in their content.
- Licensing images: Influencers can earn money by allowing brands to license and reuse their Instagram photos. Some influencers build stock photo libraries of lifestyle imagery brands pay to use.
The more followers and engagement an influencer has, the more they can charge for these brand deals and sponsorships. Top influencers with millions of followers make well over $100,000 per Instagram post!